Cequens

  In today’s fast-changing retail landscape, businesses in Egypt are rapidly adopting omnichannel marketing strategies to stay ahead of the competition. With customers expecting seamless experiences across online and offline channels, retailers need to integrate their marketing efforts to engage and retain customers effectively. What is Omnichannel Marketing ? Omnichannel marketing is a strategy that provides customers with a unified experience across multiple channels, whether they are shopping online through websites, social media, or in physical stores. The goal is to create a consistent and personalized customer journey, ensuring that every interaction with the brand feels connected. Key Elements of Omnichannel Marketing: Consistency Across Channels: Ensuring the same messaging, branding, and service across all touchpoints. Customer-Centric Approach: Focusing on the needs and preferences of customers to offer personalized experiences. Seamless Integration: Connecting all onl...

  The Egyptian market is experiencing rapid growth, presenting exciting opportunities for businesses. According to the International Monetary Fund (IMF) , the Egyptian economy is projected to grow at a rate of 3.8% in 2023 , driven by factors such as economic reforms , increased investment , and growing tourism . To stay competitive in this dynamic environment, businesses need to embrace innovative solutions that enhance customer experiences and drive sales. One such technology poised to revolutionize the Egyptian sales landscape is Conversational AI , a rapidly evolving field with a global market size projected to reach $13.9 billion by 2025 at a 23.5% CAGR , according to Grand View Research . What is Conversational AI? Conversational AI refers to a branch of artificial intelligence that enables computers to communicate and interact with humans in a natural, human-like manner. This involves technologies such as: AI Chatbots : These automated programs engage in text-based conve...